Center for Technology Commercialization

Market Sizing: Bottom Up – Brian’s Board

How do I test my business plan?, Equity and Debt Financing, How do I fund my business?, How do I, Innovation Funding

The second primary way of market sizing for your business is bottom up. Check out this example from Brian to learn why this method requires more data but often provides a clearer market picture.

Read more about Wisconsin investments in The Approach Blog Series.

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