SBIR Advance

SBIR Advance logo

Program Structure

Companies with a current/recent Phase 1 SBIR/STTR award may be eligible to apply for a Phase 1 Match Grant. Companies with a current/recent Phase 2 SBIR/STTR award may be eligible to apply for a Phase 2 Match Grant.  WEDC gives preference to companies that are early stage and have won only one (1) Phase 2 award. Companies with more than three SBIR/STTR Phase 2 awards are not eligible for SBIR Advance.

To receive cash awards, awardees complete commercialization milestones designed to accelerate business development. Depending upon Phase 1 or Phase 2 match funding, activities will include completion of Lean Startup training, an approved commercialization plan or funding strategy, regulatory plan, or similar assessment as defined by the business need.  Below is an overview of cash awards and associated milestones.

See the 2026 syllabus.

SBIR Advance Match for Phase I Funding

Download Full Phase I Application Guidelines

Matches 50% up to $75,000 of Phase I SBIR or STTR awards

Requirements
Grants are paid upon completion of milestones including: 

  • Lean Startup training and customer development
  • Completed draft commercialization plan
  • Successful submission of Phase II SBIR/STTR proposal and any final deliverables by CTC

Eligibility (Refer to Guidelines for full criteria)

Companies that are eligible to apply for the SBIR Advance Phase I Match Grant include Wisconsin based small businesses that meet the following criteria:

  • Current or recent SBIR/STTR Phase I awardees that…
    • Are eligible for and intend to apply for SBIR/STTR Phase II funding, and
    • Are currently conducting a Phase I project, or
    • Have completed a Phase I project, and are still eligible to submit a Phase II proposal.
  • Have identified a commercial team of at least 3 active participants including company senior leadership and agree to participate in all sessions of the Lean Startup Training Program outlined on the course syllabus.
  • Companies that previously completed three or more Phase II SBIR/STTR awards (and the last one completed within the last five years) are not eligible for SBIR Advance matching funds.
  • Companies that previously completed three or more Phase II SBIR/STTR awards (and the last one completed within the last five years) are not eligible for SBIR Advance matching funds.

SBIR/STTR Phase I Match Milestones

Phase I award match: Matches 50% up to $75K of Phase I SBIR or STTR awards. Grants paid upon completion of milestones including: 1) Lean Startup training and customer development; 2) Completed draft commercialization plan; and 3) Successful submission of Phase II SBIR/STTR proposal and any final deliverables required by CTC.


Have a Question about Eligibility or Want to Meet a CTC Consultant?

SBIR Advance Match for Phase II Funding 

Matches up to $100,000 per year for up to 2 years of Phase II of SBIR/STTR awards

Requirements

  • Grants paid upon completion of milestones mostly described by the company and approved by the selection committee.
  • CTC may include limited programming in support of Phase II-III discovery.
  • Companies must apply each year for a $100K Phase II Match Grant. Eligible companies can apply for a second year Match Grant after they have completed the first year match milestones
  • Companies with less than 1 year left on a Phase II award can apply for only one year ($100K) of Match Grant

Eligibility (Refer to Guidelines for full criteria)

Companies that are eligible to apply for the SBIR Advance Phase II Match Grant include Wisconsin based small businesses that meet the following criteria:

  • Current SBIR/STTR Phase II awardees that…
    • Are in the process of conducting their Phase II project
    • Have completed no more than three Phase II projects in the last five years.
  • Recent SBIR/STTR Phase II awardees that…
    • Have a Phase II award end date in the six months prior to current deadline and
    • Have completed no more than three Phase II awards in the last five years.
  • Applicants who have both a current Phase I and Phase II SBIR/STTR award should apply for an SBIR Advance Phase II match.
  • Applicants who have a previous Phase II SBIR Advance Match grant award must complete the first Match grant milestones before applying for a second Phase II Match Grant. These applicants must include a description of the first SBIR Advance Match Grant milestones and accomplishments and a justification for a second year of Match Grant funding.
  • Please contact Rob Baranowski to discuss eligibility to use SBIR Advance funds to match Phase IIB or other federal SBIR/STTR funding programs.

SBIR/STTR Phase II Match Milestones

Phase II award match: Matches up to $100K per year for up to 2 years of Phase II SBIR/STTR award. Grants paid upon completion of milestones mostly described by the company and approved by the selection committee. CTC may include limited programming in support of Phase II – Phase III discovery. Companies must apply each year for a $100K Phase II Match Grant. Eligible companies can apply for a second year Match Grant after they have completed the first year match milestones. Companies with less than 1 year left on a Phase II award can apply for only one year ($100K) of Match Grant.

$171M
in Phase II awards and Capital Infusion to SBIR Advance awardees
998
Jobs created and retained by SBIR Advance awardees
It’s hard to get R&D funds. That’s why the SBIR program has been a lifesaver for us… SBIR Advance funding strengthened our commercialization efforts, supporting customer sampling, prototyping, applications work, and intellectual property development.
Brock Lundberg
Chief Science Officer, Fiberstar

Microscopy Innovations: Increasing Lab Efficiency & Productivity

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One of the benefits for us certainly was being lean plus having SBIR and SBIR Advance money. It was very useful to have cash that gives you the ability to spend and to supplement the stages where the entire company revenue is low. If you took the grant and matching funding away the growth would just be so much slower. It keeps the lights on. It also helps you accelerate. You can be riskier, or you can be more aggressive. We can hire another person; we can purchase another piece of equipment because we have a little breathing room in terms of funding.
Mike Hendrickson
VP of Operations, BrainXell

SBIR Advance Supports Wisconsin Innovators

Have a Question about Eligibility or Want to Meet a CTC Consultant?

Don’t have an SBIR/STTR Yet? You can Win, We can Help!

Check out our Micro-grant Program that grants up to $10,000 to businesses pursuing SBIR/STTR funding.
Read more about our Micro-Grant Program