Idella’s Ideas

CTC Sparks: The Innovator Series – Tuesdays and Thursdays connect to CTC’s thought leaders for assistance in getting your innovation funded through the SBIR/STTR program!

Did you know the federal government has a $3.7B set aside for Small businesses (US owned under 500 employees)! Whether you’ve been in business for decades or just starting, there is funding available to move new technologies and products forward from agriculture, manufacturing, education and more!

Idella Yamben, CTC’s Lean Startup expert, will share her expertise and straightforward tips on Tuesdays and Thursdays as part of ongoing installments of Idella’s Ideas!

BONUS Episode – Ideadvance Deadline Extended to July 16!

🚨 Announcement: The deadline to apply for Ideadvance has been extended to July 16! To ensure businesses across the state have ample time to finish their applications and get the help they need, we are giving you another week to reach out and pursue this invaluable mentorship and funding opportunity:

Reach out and apply for Ideadvance by July 16: wisconsinctc.org/ideadvance/#apply

BONUS Episode – Ideadvance Solar Forma Testimonial

“It forced us to focus – what did we want to say and to whom.” If you’re on the fence about Ideadvance, listen to someone who has been there before. Check out Solar Forma’s testimonial to find out how Ideadvance helped them elevate their innovative business:

Reach out and apply for Ideadvance by July 16: wisconsinctc.org/ideadvance

CTC Sparks BONUS Episode – Meet Your Ideadvance New Idea Concierges

What is this, a crossover episode?! Brian and Idella are teaming up to let you know more about who they are, their specialities and why they want YOU to apply for Ideadvance Seed Fund by July 16:

Reach out and apply for Ideadvance by July 16: wisconsinctc.org/ideadvance

BONUS Episode – Ideadvance Foundant Guidelines

In our third video in this Ideadvance series, let Idella help you:
1. Get assistance applying,
2. Walk you through important guidelines and
3. Assist you with the grant portal where YOU will apply for Ideadvance by July 16:

Apply for Ideadvance by July 16: wisconsinctc.org/ideadvance

BONUS Episode – Ideadvance NEW Application Walkthrough

Thinking about testing your new idea or existing business innovation? Considering applying for Ideadvance? Well, Idella just made it a lot easier by walking you through every step of the process. No excuses — apply by July 9th to access invaluable mentors and grant funding:

Apply for Ideadvance by July 16: wisconsinctc.org/ideadvance

Idella’s Ideas Ep. 33 – NEW Ideadvance Application Process

With a new and improved program, we needed a new and improved application process. This is designed to let us know how YOU plan to use the program and funding to move your business forward! Find out more:

Learn more about Ideadvance: https://wisconsinctc.org/news/ideadvance-seed-fund-opens-12th-round-of-funding-with-expanded-eligibility-requirements-and-tracks-for-established-wisconsin-businesses/

Idella’s Ideas Ep. 32 – Ideadvance is NOW Open!

🚨Important announcement: Ideadvance is NOW accepting applications –> deadline July 9! This program has gone through some serious changes so join Idella outside 🌳 🌞(following Todd’s lead) to learn more about what’s new and how YOU can get started:

Learn more about Ideadvance.
Apply for Ideadvance now: https://wisconsinctc.org/programs/ideadvance/

Idella’s Ideas Ep. 31 – SBIR Ready Fusion Event Recap

We’re celebrating a successful DoD SBIR Ready pilot! 🎉 Idella wants to share some highlights with you:
1. Learning about Sandia National Labs tech partnerships
2. Meeting an IP lawyer who gave some tips that he will expand on at our May 19 event

Check out Sandia National Labs tech partnerships: https://www.sandia.gov/working_with_sandia/technology_partnerships/
Register for the May 19 Patent & SBIR Data Rights Quick Chat: https://wisconsinctc.org/quick-chats/

Idella’s Ideas Ep. 30 – The Costs of Time

As they say, time ⏰ is money 💰. The same is true for costs of YOUR innovation – the time to prepare your submissions and perfect your innovation is valuable so don’t waste it. Let Idella tell you more about what you may spend your time on and how CTC can help.

Reach out to CTC to let us help prepare your innovation: https://wisconsinctc.org/team/idella-yamben-ph-d/

Idella’s Ideas Ep. 29 – Facilities and Administration Rates

When applying for SBIR funding there are numerous things you need to consider. One thing innovators often forget is facilities and administration rates. Let Idella give you some tricks to find the best fit for you:

Reach out to CTC to let us help prepare your innovation: https://wisconsinctc.org/team/idella-yamben-ph-d/

Idella’s Ideas Ep. 28 – More to SBIR than Feasibility Funding

SBIR may seem like a lot of work for not “a lot” of money — but it is much more than that. Accessing the government through SBIR can open your innovation to valuable customers, exclusive conferences, extensive networking ecosystems and more.

Check out Idella’s blog to learn more about Independent Research and Development (IR&D): https://wisconsinctc.org/2021/03/12/more-to-sbir-than-feasibility-funding/

Idella’s Ideas Ep. 27 – ICYMI: Jim Greenwood SBIR DoD Training

If you missed this training with Jim Greenwood, you missed A LOT of information critical to your DoD SBIR proposal! But don’t worry — part two is right around the corner. Let Idella tell you more:

Don’t miss out again, register today: https://wisconsinctc.org/department-of-defense-sbir-sttr-workshop-series/

Idella’s Ideas Ep. 26 – DoD SBIR Ready: Partners

Our partners are the one who make SBIR Ready possible! Find out more about how each of them make this innovative program work:

And don’t let them down –> Apply for SBIR Ready!! wisconsinctc.org/sbir-ready/

Find out more about DoD guidance and how a partnership with CTC can help your existing business thrive: https://wisconsinctc.org/dod-guidance/

Idella’s Ideas Ep. 25 – DoD SBIR Ready: Why are you clicking on my face?!

Idella has an important question to ask: Why are you clicking on her face?! More importantly, why are you clicking on her face but NOT applying for SBIR Ready?! Let us know what you want to see more of from CTC Sparks… and why you’re clicking on her face!

Apply for SBIR Ready while you’re at it: https://wisconsinctc.org/programs/sbir-and-sttr-guidance/sbir-ready/

Find out more about DoD guidance and how a partnership with CTC can help your existing business thrive: https://wisconsinctc.org/dod-guidance/

Episode 24 – DoD SBIR Ready: Newsbreak!

🚨Breaking News WI Innovators🚨: There is still time for YOU to join SBIR Ready and get PAID up to $1,500! Check out some DoD SBIR successes with Anchor Idella:

Have 5 minutes to answer 5 questions? Apply now to be the next featured success: https://wisconsinctc.org/programs/sbir-and-sttr-guidance/sbir-ready/

Featured companies: Grypmat – https://www.grypmat.com/
Zipr Shift – https://www.ziprshift.com/slider.html
Third Space – https://www.thirdspace.us/

Find out more about DoD guidance and how a partnership with CTC can help your existing business thrive: https://wisconsinctc.org/dod-guidance/

Episode 23 – DoD SBIR Ready: The Color of Money

Idella REALLY wants you to apply for SBIR Ready!
Why? Writing a proposal is boring — we want you to learn about the culture of innovation funding in DoD! (also 💰💸)
Who? Anyone with an innovative approach to problem-solving!
When? Feb. 11!
Find out more:

Submit your letter of intent today: https://wisconsinctc.org/programs/sbir-and-sttr-guidance/sbir-ready/

Find out more about DoD guidance and how a partnership with CTC can help your existing business thrive: https://wisconsinctc.org/dod-guidance/

Episode 22 – DoD SBIR Ready: Feasibility

When it comes to SBIR proposals, you’re in the captain’s 👨‍✈️ chair – it is your mission to prove feasibility. This means convincing Air Force to fund your venture to ‘seek out new customers, to boldly go where no man has gone before.’
Luckily you’re not alone! Let CTC join your crew 🚀 by applying for SBIR Ready by 2/11:

Submit your letter of intent today: https://wisconsinctc.org/programs/sbir-and-sttr-guidance/sbir-ready/

Find out more about DoD guidance and how a partnership with CTC can help your existing business thrive: https://wisconsinctc.org/dod-guidance/

Episode 21 – DoD SBIR Ready: Customer Segment

Are you ready to take off with DoD SBIR Ready? ✈️ Finding customers for your proposal doesn’t have to be hard –> many end-user contacts are already at your fingertips! Check out Idella’s Ideas to see how to find them:

Submit your letter of intent today: https://wisconsinctc.org/programs/sbir-and-sttr-guidance/sbir-ready/

Find out more about DoD guidance and how a partnership with CTC can help your existing business thrive: https://wisconsinctc.org/dod-guidance/

Episode 20 – DoD SBIR Ready: Find your problem!

Finding the right problem to focus on is important in applying for DoD AFWERX funding. Check out their list to find yours. SBIR Ready is here to connect YOUR innovation to SBIR funding. Find out more:

Fill out your letter of intent by February 1: https://wisconsinctc.org/programs/sbir-and-sttr-guidance/sbir-ready/ OR
When in doubt, reach out: https://wisconsinctc.org/programs/sbir-and-sttr-guidance/sbir-ready/idellas-ideas/

Episode 19 – DoD SBIR Ready: How to apply!

If she hasn’t made it clear, Idella ~really~ wants YOU to access DoD’s SBIR funding and this year’s SBIR Ready program will help you access those funds for your business!

Find out more and fill out YOUR letter of intent by February 1:

Fill out your letter of intent by February 1: https://wisconsinctc.org/programs/sbir-and-sttr-guidance/sbir-ready/ OR
When in doubt, reach out: https://wisconsinctc.org/programs/sbir-and-sttr-guidance/sbir-ready/idellas-ideas/

Episode 18 – DoD SBIR Ready

Idella has an Idea for you: Apply for DoD SBIR funding! In fact, CTC will pay YOU to prepare! Connect to SBIR Ready to get started, whether you’re in operation for a month or 15 years:

Apply for SBIR Ready now: https://wisconsinctc.org/programs/sbir-and-sttr-guidance/sbir-ready/

Episode 17 – NASA

This new SBIR funding opportunity is out of this world 🌍 🚀! NASA is offering $125K to help commercialize YOUR innovation – not sure what to do with that funding? Idella’s Ideas is here to help:

Read more of Idella’s thoughts on how to make a competitive application in her recent blog SPACE! Your Funding Frontier….

Episode 16 – NSF Review

Finding your competitive angle is important in determining the funding agency to apply to. Idella’s Ideas walks you through this process, step-by-step for the National Science Foundation. Find out how you can develop a competitive proposal to commercialize your innovation:

Connect to Idella before the next NSF close date, Dec. 3, to find funding for YOUR innovation: https://wisconsinctc.org/team/idella-yamben-ph-d/

Watch Idella’s first 15 Ideas here!


Visit this page, Tips from Todd or Brian’s Board every Tuesday and Thursday for new episodes!

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Brian’s Board

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Quick Chats

CTC is hosting monthly “Quick Chats”, where experts from various agencies, organizations, and programs will share their experience with CTC.  These 20-30 min chats are a great way to get an introduction to new resources, funding, and programs.
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