Specific Aims

Specific Aims/Technical Objectives are probably the most important scientific aspect of an SBIR/STTR proposal.  These are the goals that you want to achieve, and essentially, why you need the money.  Make sure your specific aims are concise and set up the work that you want to do.  They are “What you want to achieve;” rather than “What you want to do.”  Probably the most common error I see in proposals overall, is that the Aims or Objectives are weak and don’t have quantitatively measurable endpoints.  We have several videos with more details on how to prepare winning Aims/Objectives.  It’s a good idea to have put a lot of thought about how to best craft those statements.